Ordinance No. 15/2023 from Brazil’s National Institute of Industrial Property (INPI) establishes clearer criteria for recognizing acquired distinctiveness in trademarks. This concept allows initially generic or descriptive signs to become legally recognized trademarks…
On August 7, 2025, Brazil’s National Institute of Industrial Property (INPI) will implement a new fee schedule for its services, as established by Ordinance INPI/PR No. 10/2025 and Ordinance GM/MDIC No. 110/2025. This update aims to modernize the country’s…
The Brazilian Patent and Trademark Office (INPI) has officially announced the launch of its new Priority Trademark Processing system, which will come into effect on August 7, 2025. This initiative forms part of INPI’s Action Plan 2025, aiming to…
In June 2025, the Brazilian National Institute of Industrial Property (INPI) introduced Ordinance No. 15/2025, establishing—for the first time—a formal framework to assess acquired distinctiveness, also known as secondary meaning, in…
