Although it may appear somewhat eerie, every year in Mexico the Day of the Dead is commemorated, primarily on November 1st and 2nd. These dates constitute a time to pay homage to and remember loved ones who…
The Brazilian Patent and Trademark Office (INPI) has officially announced the launch of its new Priority Trademark Processing system, which will come into effect on August 7, 2025. This initiative forms part of INPI’s Action Plan 2025, aiming to…
In June 2025, the Brazilian National Institute of Industrial Property (INPI) introduced Ordinance No. 15/2025, establishing—for the first time—a formal framework to assess acquired distinctiveness, also known as secondary meaning, in…
Registering an international trademark is crucial if you operate globally and want to safeguard your brand. This ensures that the time spent creating your brand image is not wasted or copied by others. The protection of international trademarks is…
