In today’s fast-paced and highly competitive business world, protecting your brand is more important than ever. Counterfeiting can have a devastating impact on your brand’s reputation, revenue, and customer loyalty. As a result, it’s crucial for businesses to implement…
By María Paula González. Business Development Representative
The world of branding is in a state of flux, with brands moving away from the traditionally ornate and stylized logos and embracing a more minimalist, “bland” approach. While this trend…
As the need for adequate brand protection has grown, so has the importance of a strong brand promise. It is now a well-established fact that registering your Brand’s name, symbol, and – just about -…
By Laura Lemos. Anti-counterfeiting Lawyer.
With the growth of interconnectivity plus the digital experience creating virtual reality and augmented reality, experts refer to the new space of human interaction as the Metaverse. The goal of this new space is…
