On June 10, 2025, the Brazilian Patent and Trademark Office (BPTO/INPI) announced Ordinance No. 15/2025, introducing Brazil’s first official framework for the recognition of secondary meaning (acquired distinctiveness) in trademarks. This groundbreaking regulation, which takes…
Ordinance No. 15/2023 from Brazil’s National Institute of Industrial Property (INPI) establishes clearer criteria for recognizing acquired distinctiveness in trademarks. This concept allows initially generic or descriptive signs to become legally recognized trademarks…
On August 7th, the Brazilian Patent and Trademark Office (BPTO) will launch a new service: Priority Trademark Processing. This initiative is part of the INPI 2025 Action Plan, aiming to accelerate…
The National Institute of Industrial Property (INPI) of Argentina has undergone a significant structural modification, raising questions about its implications for the industrial property ecosystem. As of July 8, 2025, through Decree 462/2025, INPI has transitioned from its status…
