In June 2025, the Brazilian National Institute of Industrial Property (INPI) introduced Ordinance No. 15/2025, establishing—for the first time—a formal framework to assess acquired distinctiveness, also known as secondary meaning, in…
In a highly competitive and globalized business environment, protecting your brand is key to preserving its value, reputation, and exclusivity. At Moeller IP, we offer a comprehensive Trademark Watching service, designed to anticipate potential trademark conflicts and allow…
In the bustling marketplace of Brazil, where innovation thrives and competition abounds, protecting your brand is paramount. For small and medium-sized enterprises (SMEs) venturing into the Brazilian market, establishing robust trademark protection is not just a legal necessity but…
By María Paula González. Business Development Representative
The world of branding is in a state of flux, with brands moving away from the traditionally ornate and stylized logos and embracing a more minimalist, “bland” approach. While this trend…
