By Génesis Traviezo, Trademark Paralegal, and Engineer.
In the last decades, the environmental issue has been at the center of discussions in societies throughout the world. Great advances were achieved in awareness of the environmental crisis, both by consumer education…
It is a well-established fact that the pandemic changed people’s habits and priorities, making society much more aware of the importance of health and open air. Many industries were affected by these changes in behavior. One…
In October 2021, Law 27.642 (better known as the Front-of-Package Labelling Law) was sanctioned to promote healthy eating and regulated by Decree Nr. 151 in March 2022. The enforcement authority is the Ministry of Health of…
As the need for adequate brand protection has grown, so has the importance of a strong brand promise. It is now a well-established fact that registering your Brand’s name, symbol, and – just about -…
